As a therapist looking to grow your private practice, learning about Search Engine Optimization (SEO) is crucial to get yourself noticed online. This post assumes that you’re already familiar with the basics of search engine optimization. This ‘Beginners Guide to SEO’ by Moz.com serves as an excellent resource to learn the fundamentals of how and why SEO works.
Always Compress Your Images
While the use of images may enhance the quality of your therapy site, it comes with the overhead of data transfer. Large images can drastically slow down your website.
…This survey found that a Web page will have, on average, 42.8 images. These images will constitute 61.3% of the download size of the Web page." - Pingdom
Image compression is a technique used to eliminate redundant information and transmit data efficiently. This reduces the size of the images and thereby improving website performance. There are free online Image Compression Tools that you can use to easily compress your images. In most cases, there will not be any noticeable decrease in quality. Therefore,
you should always compress your images before using them on your website!
Optimize Image Alt-Tags
An alt-tag is a way of specifying an alternate text for an image to be displayed when the image cannot be rendered by the browser.
Search engines do not see images the way we do. They do not recognize the contents of an image. However, search engine crawlers interpret the alt text you provide as descriptor for the image. Meaning, an image with the alt=“a picture of a therapist” will be properly recognized as such. This is great news because your images can be optimized for search engines by providing relevant and keyword optimized alt tags.